Friday, March 1, 2013

A New Hive graphic drives traffic to our site

On Sunday, I published two multimedia articles utilizing a New Hive interactive graphic. Much to my surprise, these graphics ended up driving traffic to our site, contributing to one of the stories landing the spot as the most-read story on Dailycamera.com.

What I created: 


PROJECT NO. 1: PROCESS OF ELIMINATION 

In a way, the fire that turned her house and all her possessions into ashes was a blessing. It taught Vivienne Palmer about freedom. And she wants to be free again.
Short of setting her house on fire, that is.
She looks around her Boulder home and wonders how it got so full in the 10 years since a house fire in the middle of the day on Nov. 20, 2003.
"I thought it would be horrible -- but I really felt euphoric," Palmer says, thinking back. "After getting over the shock, which happened pretty fast, I was at this point where I would think about a certain thing I had and think, 'It's gone,' and let go of it. It felt amazingly freeing to do that. It's not a bad thing to let go of things."
Now, she has committed to let go of 10 things every day for a year.
She is calling it Project 3650, for the number of objects she aims to purge from her house by December.

Read the full story and see how we used the graphic to enhance the storytelling by clicking here.

This story was the most-read article on the Daily Camera website for more than a day, a rarity for a features story. It also received more than 27 comments. In addition, Palmer reported her blog, which normally has about a dozen subscribers, had 1,000 hits the first day and 1,500 the second day, a giant surge.

The story also included photos, links and a tip box for how to purge your own house.

The graphic:
View Process of Elimination in its full glory by clicking here.






New Hive featured this graphic as one of its featured images on its home page for several days. Click on the image below to enlarge it.

In five days, it received more than 860 clicks on the New Hive page, which is interesting for several reasons. First, New Hive is a new site and not well known. Second, it is a very large number of clicks, compared with the other expressions on that site.

My expression included a prominently located link to the full article on our website, intended to drive traffic back to Dailycamera.com.



PROJECT NO. 2: THE TAP-DANCING PREACHER

David Sharp knew when not to go into the kitchen.
Clang. Clang. Rat-tat-tat-tat-tat.
The ruckus he heard from behind the door was his mom, loudly and furiously working out a problem. As she confronted the pain, the sound would grow thunderous.
Bang. Bang. Crack.
Faster.
Whirrrrrrrrr. So fast that all of the stomps and smacks seemed to roll into one explosive hurricane coming from her feet.
And then -- shuffle, shuffle, tap. The sounds brightened. Click, click. Playful. Clap, clap. It was over. Mother was back. The kitchen was safe.
Oh, and then she'd really go to town on her tap shoes, Sharp tells, creating the most inspired, joyful rhythms one could imagine. That's what she was doing, he explains: creating joy from nothing, creating joy from pain.
"We all have to find that place in ourselves that allows us to dig down and create joy from nothing," Sharp says. "And if you can get there and find what allows you to do that for yourself, life can't hurt you.
"You'll get hurt, but you'll always have this place that protects you, in your soul."
His mother was also teaching him to embrace the intersection between art and spirituality. Which explains why Sharp, of Boulder, grew up to be known as the tap-dancing preacher.
Sharp believes tap-dancing can be profoundly deep, and that church can be profoundly fun. He combines the two in his nontraditional, Christian-influenced spiritual gatherings the first Friday of every month at the Viridatas Studio in North Boulder. He calls it "Tap Into Transformation."

Read the full story and see how we incorporated the interactive graphic on the webpage by clicking here. 
This story also included a go box, a video, photos and a book excerpt. 

The graphic: 
Click here to see the full graphic, which includes three audio clips, a video, a panoramic photo, a book cover and a go box.


This expression was viewed just under 161 times, which is about average for New Hive. 




THOUGHTS ON NEW HIVE


How it works:
New Hive is as easy as it gets. You simply drag and drop elements anywhere on the page. It's easier and way more flexible than other interactive apps I've used, such as Thinglink.

Note: You will have to request a membership in order to join. My request took several days to fulfill, so plan ahead if you want to try this for a story.

The problems:
As you can see above, the embedded photo is all distorted and hard to read, plus you cannot view the videos and hear the audio, so you have to redirect readers to the New Hive website. New Hive is in its Beta phase, so I hope they fix this. Otherwise, someone else will come up with something better that will.

In addition, some viewers said they had trouble watching the video and hearing the audio clips. I'm not sure why.



2 comments:

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  2. Update since the story ran:
    * The New Hive graphic has received nearly 1,000 views and has three "loves."
    * The blog has now received more than 21,000 hits and has more than 215 followers.
    * The Facebook page has nearly 100 likes.
    * The story was picked up by the radio and ran on Air1.

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